About Us
Built to Help Businesses Gain Market Share
Market Share Digital was established in 2011 as a branding engine built around one fundamental idea: businesses need to be seen, heard, and remembered.
Our early work focused heavily on social media, branding, and creative production—including audio, video, photography, graphic design, editing, and digital content. We helped businesses create the visual and creative assets they needed to communicate with their customers in an increasingly digital world.
But as businesses changed, so did we.
The Vision Changed in 2019
In 2019, Market Share Digital evolved from a branding and production company into a business enhancement company.
We realized that helping a business create better content was only one part of the equation.
A business doesn’t simply need more posts, better graphics, or another advertising campaign.
It needs to understand where it is, where it wants to go, what is standing in the way, and what needs to change to get there.
That became the foundation of the Market Share Digital vision.
Today, MSD approaches business growth through four interconnected disciplines:
Marketing. Accounting. Finance. Legal.
Together, these areas provide a broader view of the business and the opportunities available to it.
Our objective is simple:
Help businesses grow toward their desired market share.
Every Business Needs A Specific Solution
Every business is different.
Different industries.
Different customers.
Different challenges.
Different resources.
Different goals.
That’s why Market Share Digital isn’t built around selling a predetermined package of services.
Instead, we begin by listening.
We learn how the business operates, what the business is trying to accomplish, what is preventing growth, and where opportunities may exist.
From there, we determine what resources, strategies, specialists, and systems are necessary to move the business forward.
Our current approach brings together the systems a growing business may need—including business intelligence, branding, websites, analytics, lead generation, content, social media, advertising, email marketing, CRM, automation, conversion optimization, reputation management, reporting, and growth optimization.
The goal isn’t to create more activity.
The goal is to create better business results.
Market Share Digital Account Executive
At the center of our model is the Account Executive.
The Account Executive serves as the primary business relationship between Market Share Digital and the companies we partner with.
They aren’t simply selling services.
They are responsible for understanding the business.
An Account Executive works directly with the client to:
- Understand the company’s goals
- Identify business challenges
- Assess opportunities for growth
- Determine what tasks need to be completed
- Coordinate the appropriate Market Share Digital resources
- Manage priorities and projects
- Monitor progress
- Communicate with the business
- Help ensure that the work being performed remains aligned with the company’s objectives
Think of the Account Executive as the connection between the business and the Market Share Digital taskforce.
The business explains where it wants to go.
The Account Executive helps determine what needs to happen next.
The Market Share Digital taskforce brings together the people and capabilities necessary to execute.
A Taskforce Built Around the Business
Market Share Digital is designed to operate as a flexible taskforce rather than a traditional agency with a one-size-fits-all structure.
Not every business needs every service.
Some businesses may need stronger branding.
Others may need lead generation.
Some may need better financial organization, marketing analytics, automation, or conversion optimization.
Others may need several areas working together.
Our job is to identify the necessary pieces and assemble the right solution around the business.
This allows MSD and its business partners to develop an approach that makes sense for both sides of the relationship—creating a cost structure that is sustainable for the business while allowing Market Share Digital to provide the resources necessary to help it grow.
Our Philosophy
We believe businesses should know where they are going.
They should understand what is working.
They should know what isn’t working.
And they should have a clear understanding of what needs to happen next.
Marketing should connect to revenue.
Data should influence decisions.
Creative should support strategy.
Technology should make the business more efficient.
And growth should be measured by business results—not simply by how many campaigns are launched.
Market Share Digital exists to bring those pieces together.
From Branding Engine to Business Enhancer
What began in 2011 as a branding engine has evolved into something much broader.
2011
Market Share Digital begins as a branding and creative production company focused on social media and audio, video, photography, and editing production.
2019
The company vision evolves. MSD begins operating as a business enhancer, expanding its perspective beyond branding and marketing into the broader business environment.
Today
Market Share Digital works through Account Executives and specialized taskforces to help businesses identify opportunities, solve challenges, build systems, and pursue the market share they want to achieve.
The mission has always been growth.
The way we help businesses achieve it has evolved.
Ready to Talk About Your Business?
If you’re a business owner or organization looking for a partner to help identify opportunities, overcome obstacles, and build a path toward greater market share, start with a conversation.
You don’t have to know exactly what you need.
That’s where the consultation begins.
Tell us where your business is today, where you want it to go, and what’s standing in the way.
Market Share Digital will listen.
Listen. Assess. Build. Grow.